Our remit
Fan zone operations and event delivery
A Dubai home for the world’s biggest tournament.
The official Coca-Cola fan zone in Dubai, delivered as a home for huge supporter crowds throughout the Qatar World Cup.
More Than Sports ran the official Coca-Cola fan zone, managing the live environment and supporter experience for a major public audience during the Qatar World Cup.
15,000+
People welcomed
Official
Coca-Cola fan zone
Dubai
Host city
Full
Operational delivery
Event impact
Built to welcome a city of supporters.
The fan zone welcomed more than 15,000 people, giving Dubai’s football audience an official gathering place for the 2022 tournament.