Our remit
Concept, build, production and fan experience
An empty venue transformed for 5,000 fans.
A Coca-Cola fan zone created from an empty event space and scaled into the biggest destination in the UAE for Euro 2024 supporters.
More Than Sports created the full environment around the matches, turning a blank event space into an energetic destination with the capacity, production and atmosphere needed for major tournament nights.
5,000
Fans per game
#1
Biggest fan zone in UAE
Full
Venue transformation
All
Fan experience delivery
Event impact
The biggest Euro 2024 fan zone in the UAE.
The Coca-Cola fan zone was built to host 5,000 fans per game, combining large format viewing, live atmosphere and a complete supporter experience under one roof.